A few highlights.
Click images for more context + creative.
Charter Communications/Spectrum: “Monsters” Campaign: Most Successful Campaign To-Date.
I crafted the competitive strategy behind Charter Communications’ top-performing campaign to-date - no small feat for a cable company.
Armed with this competitive strategic insight, the creative genius’ at It’s Something Different, came up with the Monsters concept - Even the most “evil” monsters think the competitor’s practices are bad.
Key Results: Ameritest May 2017
- The campaign achieved Charter’s highest-ever scores in attention, brand linkage, purchase motivation, and brand affinity - setting a new benchmark for performance.
The Successful Launch Of A New, Global MMA League.
As the CMO, I led the go-to-market and creative strategy making waves in a highly competitive MMA landscape and streaming environment.
Success highlights:
- FlexCast App (Saas): 260k global subscribers after only 3 events.
- U.S. Ave Event Viewership: 450k - Higher than Bellator (200k) and PFL (150k)
- Social Media Milestones: +120k followers on YouTube; +270k followers on IG; 35M Organic Impressions Twitter
Award Winning Viral Marketing Sensation: CourtTV Parco P.I. “Scorned Woman Billboard/Steven and Emily Billboard”
I came up with the idea for a billboard that went viral and turned into a major marketing moment.
With the a nominal $150k media spend for 12 billboards across the country, we netted over $2M in added media exposure and many industry awards.
“Time Warner Cable Is Now Spectrum/New Day”: Print & Out-Of-Home
In 2015, Charter Communications (Spectrum) announced its acquisition of Time Warner Cable (TWC) and Bright House Networks (BHN). The merger represented a high-profile, high-pressure marketing challenge.
I led the team behind the multi-million dollar announcement campaign -“New Day”.
The campaign resonated strongly with both TWC and BHN customers. According to Ameritest (9/2016), the campaign clearly and effectively conveyed the Spectrum brand to new the customers resulting in retention and slow churn rates.