The best opportunities are found on the second take.
Fresh perspective. Smarter strategy. Marketing leadership that uncovers opportunities others miss.
Why 2ndTake?
Perspective changes everything.
With more than 25 years across client-side leadership, agency teams, and creative strategy, I bring a rare 360° view that helps businesses identify opportunities, solve complex marketing challenges, and accelerate growth.
Where do you need a second look?
-
Need executive marketing leadership?
Fractional Marketing Leadership
For companies that need executive marketing leadership without a full-time CMO.
-
Need a clearer path to growth?
Brand & Growth Strategy
Clarify your positioning, sharpen your marketing, and unlock your next stage of growth.
-
Need a website that actually converts?
Websites & Digital
Beautiful, high-performing websites built to earn trust and drive results.
-
Need marketing that performs?
Creative Ideation & Execution
Need help bringing the strategy to life? We can help with creative, campaigns, digital marketing, and more
-
Growing a sports or entertainment brand?
Sports & Entertainment Marketing
From major media brands to global fight promotions, we help sports and entertainment brands build audiences, launch properties, and create marketing that fans remember.
Where do you need a second look?
From Leaders In The Room:
-
“Creative, Innovative, Effective. These are the terms I would use to describe Amy. She took a fledgling sports league and made it a major force in the industry in just a matter of months. Her "outside the box" thinking turned Eagle FC into a juggernaut even given the nominal budget that she had. Amy is likely the most effective marketer I have ever met."
- James "Smokey" Knudsen
Multiple Emmy Winning Producer; COO, Eagle FC
-
“I’ve had the pleasure of working with Amy as our VP of Marketing for the last year. Amy was instrumental in Eagle FC’s successful launch as a professional mixed martial arts league. Working with a limited budget, Amy found creative solutions to maximize our marketing reach. She was an integral part of our executive team, always providing energy and ideas. I would highly recommend Amy to anyone seeking to expand their marketing efforts within the United States or globally.”
- Robert Caldwell
Chief Legal Officer, Eagle FC
-
“Amy’s energy and expertise provide an instant refresh to any business strategy, no matter the stage of your journey. She is pragmatic while remaining practical, and truly listens to your needs and objectives. Collaborating with her is easy, effective and efficient. Highly recommend!”
- Suzanne Vita Battinelli
Founder + CEO | The U
-
"Alongside a plethora of skills, she enables her team to perform to their strengths and gives everybody a voice and platform to make their points heard. Amy is a great leader and a savvy operator in fast and dynamic environments."
- Darren Russell
International Director of Marketing, Digital, PFL (Professional Fighters League)