The best opportunities are found on the second take.
Helping founders, CEOs, and executive teams uncover opportunities others miss - and turn them into measurable business growth.
Where we add value
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Fractional Marketing Leadership
Executive marketing leadership without the full-time commitment.
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Growth Strategy
Find your next stage of growth.
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Websites & Digital
Beautiful, high-performing websites built to earn trust and drive results.
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Marketing Execution
Turn strategy into measurable results.
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Industry Expertise: Sports & Entertainment
Helping sports and entertainment brands build audiences and accelerate growth.
Meet Amy
Founder & CEO, 2ndTake
For a comprehensive overview of Amy’s tenure, see LinkedIn profile.
Helping businesses grow has been the focus of my career for more than 25 years.
I've worked with Fortune 500 companies, startups, and growth-stage businesses to solve complex challenges, accelerate growth, strengthen brands, and lead transformational initiatives.
Working on both the client and agency side gives me a unique perspective on how business strategy and marketing come together to create measurable results.
Highlights:
Led Charter's highest-performing integrated marketing campaign.
Cannes Gold Lion winner for CourtTV's award-winning Scorned Woman campaign.
Led the North American launch of Eagle FC.
Helped organizations turn growth opportunities into measurable business results across Fortune 500 companies and startups.
Business Before Marketing
Growth starts with understanding the business - not jumping to tactics.
Strategy Before Execution
Great execution is only valuable when it's solving the right problem.
Fresh Perspective Creates Opportunity
The right outside perspective uncovers opportunities others overlook.
Honest Advice Builds Better Businesses
We challenge assumptions, ask difficult questions, and provide candid guidance.
Growth Is the Measure
Marketing isn't the goal. Business growth is.
Five principles that guide every engagement
Executive thinking. Boutique agility.
Every engagement is personally led by me. When specialized expertise is needed, I assemble the right team - giving you senior-level leadership with the flexibility of a boutique consultancy.
From leaders in the room:
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“Creative, Innovative, Effective. These are the terms I would use to describe Amy. She took a fledgling sports league and made it a major force in the industry in just a matter of months. Her "outside the box" thinking turned Eagle FC into a juggernaut even given the nominal budget that she had. Amy is likely the most effective marketer I have ever met."
- James "Smokey" Knudsen
Multiple Emmy Winning Producer; COO, Eagle FC
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“I’ve had the pleasure of working with Amy as our VP of Marketing for the last year. Amy was instrumental in Eagle FC’s successful launch as a professional mixed martial arts league. Working with a limited budget, Amy found creative solutions to maximize our marketing reach. She was an integral part of our executive team, always providing energy and ideas. I would highly recommend Amy to anyone seeking to expand their marketing efforts within the United States or globally.”
- Robert Caldwell
Chief Legal Officer, Eagle FC
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“Amy’s energy and expertise provide an instant refresh to any business strategy, no matter the stage of your journey. She is pragmatic while remaining practical, and truly listens to your needs and objectives. Collaborating with her is easy, effective and efficient. Highly recommend!”
- Suzanne Vita Battinelli
Founder + CEO | The U
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"Alongside a plethora of skills, she enables her team to perform to their strengths and gives everybody a voice and platform to make their points heard. Amy is a great leader and a savvy operator in fast and dynamic environments."
- Darren Russell
International Director of Marketing, Digital, PFL (Professional Fighters League)