The best opportunities are found on the second take.

Fresh perspective. Smarter strategy. Marketing leadership that uncovers opportunities others miss.

Why 2ndTake?

Perspective changes everything.

With more than 25 years across client-side leadership, agency teams, and creative strategy, I bring a rare 360° view that helps businesses identify opportunities, solve complex marketing challenges, and accelerate growth.

Fractional CMO services; Local marketing consultant Stamford; marketing agency near me

Where do you need a second look?

  • Fractional Marketing Leadership

    Fractional Marketing Leadership

    Strategic leadership without the full-time hire.

  • Brand & Growth Strategy

    Brand & Growth Strategy

    Clarify your positioning and accelerate growth.

  • Websites & Digital Experiences

    Websites & Digital Experiences

    Build a digital presence that earns trust and converts.

  • Marketing That Performs

    Marketing That Performs

    Campaigns and execution that move the needle.

Start The Conversation

Where do you need a second look?

What Is A Marketing Reset?

A Marketing Reset is a short-term, hands-on engagement that restores clarity and momentum - improving creative, driving results, and reducing the day-to-day pull on leadership.

Not a rebuild.
Not a takeover.
A reset that supports your leadership - and leaves your team with systems they can run long after I’m gone.

See If A Reset Makes Sense

A Reset Focuses On Four Key Pillars:

  • Marketing Consultancy Services

    Alignment

    Clear priorities, ownership, communication, and expectations - so decisions stop bottlenecking.

  • Creative direction consulting

    Execution

    Stronger operating rhythms, communication, and working relationships - improving creative quality and speed without constant escalation.

  • Brand messaging strategy

    Focus

    Identify priorities for right now - with everything else intentionally deprioritized.

  • Marketing productivity solutions

    Momentum

    A realistic, implemented plan that gets work moving.
    Less deck-building. More execution. Faster results.

Who Marketing Resets Are (And Aren’t) For:

  • - Built for CMOs and senior leaders accountable for growth.

  • - Best suited for capable teams operating under increased pressure.

  • - Designed to strengthen internal teams and improve alignment with agency partners - filling gaps only where necessary.

  • - Structured as focused, time-bound resets - not ongoing consulting retainers.

Short-term senior air cover to stabilize marketing, reduce escalation, and get results.

How Marketing Resets Take Shape:

 

The Core Marketing Reset:

Stabilize. Align. Move. Most common starting point.

Best for:
Leaders who feel momentum slipping and need senior support to reset marketing - without owning the fix.

Outcome:
Clear priorities, smoother execution, fewer escalations, and a team back in rhythm.

    • Clear priorities, ownership, and expectations

    • Stronger operating rhythm and communication

    • Better creative quality and execution speed

    • Focus on what matters now

    • Hands-on senior support as work moves forward

  • Typically 6–8 weeks
    May extend to 10–12 weeks based on scope

The Reset Diagnostic:

Clarity, fast. Often the first step.

Best for:
Executives who feel pressure building and want an outside, senior read before committing to deeper change.

Outcome:
Clarity, direction, and a confident next move.

  • - Rapid read on the marketing system (team, workflow, priorities, agencies)

    - Targeted conversations with leadership and key team members

    - Pinpointing what’s really slowing things down

    - A clear, candid POV on what’s working, and what’s not

    - A prioritized reset recommendation

  • Typically 2–3 weeks, based on scope.

The Performance Sprint:

High-Stakes, time-sensitive initiatives.

Best for:
High-stakes moments where speed matters - and getting it done, done well, and over the finish line is the priority.

Outcome:
A stuck initiative unstuck - quickly.

    • Fast diagnosis of a specific challenge

    • Clear reset of the path forward

    • Tight, hands-on execution support

    • Clean handoff once momentum is restored

  • 3–6 weeks, depending on scope

  • GTM launches, AI integration, content resets, team or agency performance issues, high stakes campaign development and execution

Ad Agency Search & Selection:

When it’s time to find the right agency - not just another one.

Best for:
Leaders ready to run a thoughtful agency search because the current relationship isn’t delivering - or the business has outgrown the partner.

Outcome:
An agency partner that fits - strategically, creatively, and culturally - so marketing can move faster with confidence.

    • Clarify what the business and team actually need from an agency

    • Pressure-test scope, expectations, and success criteria before the search begins

    • Build a tight, relevant shortlist (no agency Hunger Games)

    • Vet agencies on thinking, team, and how they actually work - not just the reel

    • Run working sessions that reveal fit, chemistry, and accountability

    • Support the final decision and early onboarding to set the relationship up right

  • Varies by scope

While Each Engagement Is Tailored, My Work Typically Includes:

  • Aligning priorities so decisions stop escalating

  • Strengthening communication and operating rhythm across teams

  • Pressure-testing strategy early - before it becomes costly

  • Staying close to mission-critical work so quality holds under pressure

Rebrand. Branding. Merger and acquisition marketing. Marketing consultant. Fix underperforming marketing team. Marketing leadership support.Fractional CMO services.Marketing team alignment. Brand Strategy.

From Leaders In The Room:

  • “Creative, Innovative, Effective. These are the terms I would use to describe Amy. She took a fledgling sports league and made it a major force in the industry in just a matter of months. Her "outside the box" thinking turned Eagle FC into a juggernaut even given the nominal budget that she had. Amy is likely the most effective marketer I have ever met."

    - James "Smokey" Knudsen

    Multiple Emmy Winning Producer; COO, Eagle FC

  • “I’ve had the pleasure of working with Amy as our VP of Marketing for the last year. Amy was instrumental in Eagle FC’s successful launch as a professional mixed martial arts league. Working with a limited budget, Amy found creative solutions to maximize our marketing reach. She was an integral part of our executive team, always providing energy and ideas. I would highly recommend Amy to anyone seeking to expand their marketing efforts within the United States or globally.”

    - Robert Caldwell

    Chief Legal Officer, Eagle FC

  • “Amy’s energy and expertise provide an instant refresh to any business strategy, no matter the stage of your journey. She is pragmatic while remaining practical, and truly listens to your needs and objectives. Collaborating with her is easy, effective and efficient. Highly recommend!”

    - Suzanne Vita Battinelli

    Founder + CEO | The U

  • "Alongside a plethora of skills, she enables her team to perform to their strengths and gives everybody a voice and platform to make their points heard. Amy is a great leader and a savvy operator in fast and dynamic environments."

    - Darren Russell

    International Director of Marketing, Digital, PFL (Professional Fighters League)