Senior marketing leadership,
inside your team.
Fractional CMO for founders and CEOs.
Hands-on strategic partner to CMOs.
I help you figure out where marketing can make the biggest difference for the business, make the tough calls, and lead the work.
I step in to lead marketing. Together, we decide where marketing can help the business grow. I set priorities, guide the team and agency partners, and lead the work through execution.
How I work with you
Fractional CMO for Founders & CEOs
Strategic Partner to CMOs
I work inside your marketing organization and take ownership of priorities that cut across teams. That might mean rethinking how marketing is structured, running an agency search, or getting a high-stakes launch out the door.
What I can take on
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Growth & Brand Strategy
Figure out where growth can come from next, sharpen your positioning, and decide where to put your time and budget.
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Marketing Team & Agency Design
Clarify who owns what, what belongs in-house, and where agency partners can add value. When you need a new partner, I can run the search from brief through onboarding.
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Go-to-Market & Execution
Pressure-test the plan, bring the right people together, and lead the launch or campaign through rollout.
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Industry Expertise: Sports & Entertainment
Helping sports and entertainment brands build audiences and accelerate growth.
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Websites & Digital
Beautiful, high-performing websites built to earn trust and drive results.
Meet Amy
Founder & CEO, 2ndTake
For a comprehensive overview of Amy’s tenure, see LinkedIn profile.
Helping businesses grow has been the focus of my career for more than 25 years.
I've worked with Fortune 500 companies, startups, and growth-stage businesses to solve complex challenges, accelerate growth, strengthen brands, and lead transformational initiatives.
Working on both the client and agency side gives me a unique perspective on how business strategy and marketing come together to create measurable results.
Highlights:
Led Charter's highest-performing integrated marketing campaign.
Cannes Gold Lion winner for CourtTV's award-winning Scorned Woman campaign.
Led the North American launch of Eagle FC.
Helped organizations turn growth opportunities into measurable business results across Fortune 500 companies and startups.
How I work:
Start with the business.
Stay through execution.
I start by figuring out what’s holding back growth and where marketing can help. Then I work inside your team to make decisions, clarify who owns what, and get the work done. I lead every engagement personally and bring in specialists when the work calls for them.
Executive thinking. Boutique agility
From leaders in the room:
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"Alongside a plethora of skills, she enables her team to perform to their strengths and gives everybody a voice and platform to make their points heard. Amy is a great leader and a savvy operator in fast and dynamic environments."
- Darren Russell
International Director of Marketing, Digital, PFL (Professional Fighters League)
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“I’ve had the pleasure of working with Amy as our VP of Marketing for the last year. Amy was instrumental in Eagle FC’s successful launch as a professional mixed martial arts league. Working with a limited budget, Amy found creative solutions to maximize our marketing reach. She was an integral part of our executive team, always providing energy and ideas. I would highly recommend Amy to anyone seeking to expand their marketing efforts within the United States or globally.”
- Robert Caldwell
Chief Legal Officer, Eagle FC
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“Creative, Innovative, Effective. These are the terms I would use to describe Amy. She took a fledgling sports league and made it a major force in the industry in just a matter of months. Her "outside the box" thinking turned Eagle FC into a juggernaut even given the nominal budget that she had. Amy is likely the most effective marketer I have ever met."
- James "Smokey" Knudsen
Multiple Emmy Winning Producer; COO, Eagle FC
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“Amy’s energy and expertise provide an instant refresh to any business strategy, no matter the stage of your journey. She is pragmatic while remaining practical, and truly listens to your needs and objectives. Collaborating with her is easy, effective and efficient. Highly recommend!”
- Suzanne Vita Battinelli
Founder + CEO | The U